One thing is for sure, packaging is not just presentation, it is the details that count. Choosing the right lamination for your custom product boxes can easily sway the aesthetic of your product as well as its sturdiness.
Lamination is a very effective method not only to improve the aesthetic look of the packaging but also to safeguard from heavy-handed treatments. In this seven-part guide, we unpack different types of lamination, the advantages of each, and how you can decide which type of lamination would suit your product boxes best.
Knowledge of these factors will assist in designing a good packaging solution that is unique in the market.
Lamination Concerns in Packaging
It is quite noticeable that lamination holds real importance in the packaging design. It performs a barrier role so that your custom product boxes in Canada remain as new and attractive as they were right from the onset till a product is disposed of. If laminated, your boxes can get scratches, moisture, and even fade easily meaning your general outlook of the boxes will not be as effective. It also enhances the capability of the box making it stronger and more reliable than normal boxes that are on the market. Modern customers distinguish between very well-laminated boxes and usual ones and therefore it becomes important to finalize the right type of lamination.
Types of Lamination
There are two primary types of lamination: matte and gloss. They are different in some ways and the decision about using one or another depends on your brand’s image and product specifications.
Gloss Lamination
This type allows your boxes to have a slick surface that reflects colors and visuals on the surfaces of your boxes. This format is suitable for products that need quality pictures and colors as they will make the product easily visible on the shelves. But there is a drawback to this kind of process as well, more specifically, it is more susceptible to getting fingerprints and scratches.
Matte Lamination
On the other hand, matte lamination on the other hand gives a smooth surface that has no shine on it. They give a better look than the standard clear plastic finish and are perfect for elegant products. Such coatings are also not likely to display finger marks and are mostly incorporated in Rolls hence, they are mostly preferred in products that need to present an elegant outlook.
Consider Your Brand Image
If you are to choose lamination for your custom product boxes with a logo, make sure to choose something that can reflect the image of your company or brand and what your targeted market will appreciate. The right lamination is vital in getting the right branding identity and the message you need to post to your targeted customers. For instance, when your company has an image of being classy, you can embark on matte lamination to give that image to your product. On the other hand, if you are aiming your posters at a young and lively clientele whose topics of interest are rather lively, then gloss lamination would be preferable.
Product Type Matters
A second important element reflects the nature of the product that requires packaging. The laminants chosen also depend on the needs of various products since they are unique in their respective way. For instance, it is common to find that food products need a longer-lasting lamination that will be able to handle the same material’s exposure to moisture and changes in temperature. If you are to pack a carefully crafted product, you will not want reflections from the material to be the first thing to catch your eye. It helps to evaluate the requirement of individual products to be laminated before deciding on the type of lamination to use.
The Role Of Customization
Variation is a very important factor in making packaging noticeable. Depending on what these specific areas are, the lamination that is done can complement most aspects of the custom product boxes including the designs and branding. Lamination is also applied to the custom-printed product boxes, this maintains the ink and graphics at their sharpest and prevents fading and wearing. Furthermore, where your boxes have other attributes such as embossing or foil stamping, the lamination can build on these features and make your printed packaging boxes impressive. Thus, the question arises of how lamination should be used concerning the general concept of packaging.
Budget Considerations
Budget is yet another factor that defines lamination type when choosing an appropriate laminating thickness. Each kind of lamination, gloss, and matte lamination explained earlier has its advantages, but choosing some may be cheaper than others. Many a time, it is good to find elegant packaging for your products, but you need to consider the amount of money you have to part with. Remember that decent lamination is a one-time investment that could make the packaging not only stronger but also give a better image, although still adjust it to the total sum you prefer to spend on your packaging.
Final Thoughts
Choosing the right lamination for your custom product boxes is more than just a visual preference issue; it determines the usability and shatter-proof nature of your packaging. When thinking about branding, product offering, options for customization, and cost it is possible to make a conscious decision that will add value to the product. It doesn’t matter if you choose a high-gloss or low-gloss lamination; what counts is that the correct lamination will not only your boxes but your brand image in the marketplace as well.
Conclusion
Therefore, the decision you make regarding the lamination of your packing can either make or mar your business. It makes a significant input to the interior and exterior look, as well as the quality of your products. Considering all the factors discussed in this guide, you shall be in a position to choose the right lamination that complements the custom product boxes and pass the right signal to your brand. Paying for quality lamination is perhaps one of the best things that you can do in your packaging to create that first impression that will make your business more successful.
